How to Calculate Customer Lifetime Value for Smarter Ad Spend
For any business in Tirunelveli, understanding the value of a customer over time is one of the most important steps toward sustainable growth. Customer Lifetime Value (LTV) measures the total revenue a customer is expected to generate during their relationship with your business. Unlike short-term metrics, LTV focuses on long-term profitability and helps you make smarter decisions about how much to spend on marketing and advertising. At Advetri Growth Ventures , a leading digital marketing company in Tirunelveli , we help local businesses calculate LTV and use it to optimize ad spend, ensuring every rupee invested delivers maximum return. Many businesses waste significant portions of their marketing budget on campaigns that do not reach high-value customers. Calculating LTV changes that. It identifies which customers are most valuable and which strategies will bring consistent revenue. By understanding LTV, you can spend less on low-performing campaigns and more on strategi...